Entering a New Era of Alliance
Artificial Intelligence: Revolutionizing Business Operations
August 9, 2023
The Same Commitment with a New Noteworthy Vibe
If you’ve been around for a minute, you know that Alliance has been serving solutions for companies’ IT needs for over a decade now.
With that, we’ve continued to develop and evolve into a company that somehow both stays with the times and also stays consistent.
We are committed to progressing as the industry progresses, but we are also committed to you—the businesses who have helped make us who we are.
We honor this commitment by:
-Keeping up with the ever-changing landscape of technology
-Changing our workflow, services, and software as needed
-Staying on top of our game when it comes to education, training, and expertise.
Through all of this, though, we also remain the same in one important aspect of our mission: to provide solutions beyond expectations.
We work closely with our clients to ensure that we are trusted, unified, and reliable.
We wanted our improved brand to exemplify this.
The Alliance Technologies Look
Our look includes our classic navy blue as our primary color, but joining the color palette are several new accent colors.
We are incorporating a bright green and bright blue as well as two shades of gray into the mix.
We have chosen colors that not only work well together in regards to design but also have important meaning to our message.
Our colors represent security, professionalism, trust, stability, and growth.
For a design element, we are introducing the hexagon shape.
Along with our colors, the hexagon symbolizes stability, cohesion, harmony, strength, reliability, security, teamwork, and unity.
But we know that a company’s brand is more than just the visual elements.
The Alliance Technologies Personality
Accompanying our new design concept, we are also developing a brand voice that aims to be informative and supportive while maintaining a more conversational tone.
We want to forge genuine connections with our audience by being down-to-earth and personable.
This means saying goodbye to outdated industry jargon and hello to clear, natural messages.
The Alliance Technologies Promise
We are committed to providing a solid return on investment for our clients and delivering value at every turn.
We are also committed to being a present voice for our industry through the consistent use of social media. We want to show up for our clients publicly and demonstrate ourselves as the thought leaders that we are.
We believe that our updated branding reflects these values, goals, and strategies.
We’re excited to enter into this new chapter of Alliance, and we hope you’ll be with us as we continue to grow and develop into the best support service for you.
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